The Brief
To develop a new range of premium slow-roasted pasta sauces with home-made
cues under the Dolmio umbrella using Nonna as the hero. This premium range must immediately differentiate from the rest of the classic Dolmio range.
To develop a new range of premium slow-roasted pasta sauces with home-made
cues under the Dolmio umbrella using Nonna as the hero. This premium range must immediately differentiate from the rest of the classic Dolmio range.
The Challenge
How to make the range feel premium and authentic whilst using the Nonna puppet character from the famous Dolmio TVCs.
How to make the range feel premium and authentic whilst using the Nonna puppet character from the famous Dolmio TVCs.
Our Solution
We introduced engraving style illustrations of ingredients rather than using photography was break from the rest of the Dolmio range. Our treatment of the Nonna puppet character in a small half-tone cameo gave back some authenticity. Nonna's signature sign-off reinforces home made, farmer's market cues. Relaxed styling of serving suggestion photography produced by our photography gave a delicious homey addition.
We introduced engraving style illustrations of ingredients rather than using photography was break from the rest of the Dolmio range. Our treatment of the Nonna puppet character in a small half-tone cameo gave back some authenticity. Nonna's signature sign-off reinforces home made, farmer's market cues. Relaxed styling of serving suggestion photography produced by our photography gave a delicious homey addition.
